To Whom it May Concern
RE: Miz Liza Pricing Products
As a skeptical business man, I was reluctant at first to spend money on a product that simply gave me information that I could find on the internet. However, The Liza product has proven to be extremely useful and time saving.
I could spend all day checking my important SKU's on search engines, cross referencing prices and policing customers but I’m just too busy running a business. Miz Liza does all that for me automatically.
Every Friday I get an email which lists all the top players that are advertising my top SKU’s along with their advertised price and the amount that it differs from the price I allow as a minimum.
It takes 5 minutes to look over the data and decide which customers need a phone call or letter.
We all know that the internet has become a very powerful tool. Being a Manufacturer, it’s very important that I protect the pricing that gets out to the public. If an end user can Google a product that has been proposed by a dealer and get a lower price on line, that will affect the dealers ability to profit and also affect the distributor and on up the line.
My customers did not react positively at first because they expected that if they were to comply and the others did not, they would be at a disadvantage. That’s where I had to put pressure on them. Once one customer conformed it was easy to get the rest to follow suit. I simply put a reasonable time limit on it and now all my customers are with the program.
The Miz Liza product has become a very important tool for Vitek in these changing times and I intend to continue utilizing the many advantages it offers my company and our relationships.
Sincerely,
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Greg Bier
Vitek
Director/CEO
Liza Price Team
Wow, it's been twelve months already.
I have to say thank you Miz Liza Data Solutions. When we first pulled the trigger on your service we were not sure what return we could expect. After seeing our E.O.Y numbers, we found that being proactive with the data on your report, reaped us a substantial increase in margin.
We had no idea we were leaving so much on the table. You were right! This product absolutely gives us a competitive edge!
We look forward in our continued relationship, Liza Price has become an important part of our strategy.
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Shawn Mason
VP Sales and Marketing
Fairfax Electronics Inc.
Finally! I can tell my Dealers that we DO protect them on the Internet. Thank you, Liza Price
Name and Company Withheld by Request
